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Marketing Associate/Webmaster
September 1998 to August 1999
Wrote, edited and laid out proposals in response to RFPs issued by city,
county, state and federal government bodies across the U.S., Canada and
the U.S. Virgin Islands, resulting in more than
$20 million in contracts
(65 percent new business) over a 20-month period. Compiled successful
application for ARELLO Certification (national real-estate program).
Designed and maintained original corporate Web site for new company.
Performed strategic/tactical marketing planning for new company.
Developed Experior Style Guide of standards for all corporate
communication in 21 offices in 15 states in new company. Wrote and
edited corporate newsletter, general marketing materials, print ads, CD
labels and real-estate newsletters for real-estate schools. Redesigned
corporate logo.
Marketing Assistant
January 1998 to September 1998
Wrote, edited and laid out proposals in response to RFPs issued by city,
county and state governments across the U.S., Canada and the U.S. Virgin
Islands, resulting in $2.83 million in contracts through September 1998.
Designed corporate Worldwide Web site. Performed strategic/tactical
marketing planning. Established policies and procedures for a new
corporate marketing department. Developed NAI-Block Style Guide
of standards for all corporate communication in 16 regional offices.
Wrote, edited and laid out corporate newsletter, general marketing
materials, print ads and real-estate newsletters for real-estate
schools. Reformulated methods for creation, printing/distribution of
candidate documentation for regional offices, cutting costs by
50
percent company-wide.
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