Oversaw all tactical and strategic marketing objectives for $20 million
full-service telecommunications company specializing in audio and web
conferencing. Developed and implemented corporate policies and
procedures. Developed strategic/tactical marketing and
public/media-relations plans. Developed tools to implement marketing
plans, sales incentives for wholesalers and agents, and increase sales
resulting in
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Tripled conference calling volume
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Named to Inc. 500 (2001)
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Named to Utah 100 (2000, 2001)
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Nominated for Entrepreneur of the Year (2002)
Oversaw community relations plans and industry trade show participation.
Managed marketing budget. Wrote, edited and laid out marketing
materials, print ads, press releases, magazine articles, technical
materials and various external newsletters (for customers, wholesalers
and agents). Wrote, edited and laid out private-label and co-branded
marketing materials. Researched and developed new agent program. Wrote
proposals in response to RFPs. Interfaced with local and trade press to
negotiate advertising contracts. Interfaced with outside vendors.
Managed corporate Worldwide Web site (www.glyphics.com) and
implementation of private-label and co-branded online service pages.
Designed logos and graphics. Oversaw development of corporate multimedia
marketing presentations. Oversaw development of distance-learning
seminar service program. Developed Glyphics Style Guide of
standards for all corporate communication.
