Experience

Morgan Bay Management: Salt Lake City, UT

May 2002 to November 2002
(November 2002 to August 2004 under contract as Marketing Consultant; consultation continued on a project-by-project basis)
 

Director of Marketing

Oversaw all tactical and strategic marketing objectives for three financial-services companies under umbrella company: ConsumersFirst, AAA Fair Credit Foundation (nonprofit organization), and a branch of NovaStar Home Mortgage, Inc. Developed strategic/tactical traditional and online (viral) marketing and public/media-relations plans. Developed tools to implement marketing plans and increase sales resulting in

• 20 percent increase in customer base (from 38,000 to 46,000 active customers)

• 445 percent increase in visitors at main Web site

• 237 percent increase in page views at main Web site

• 137 percent increase in average length of stay at main Web site

• NovaStar branch ranked no. 9 in national ranking of more than 160 branches in terms of closed loan values

Oversaw community relations plans. Wrote, edited and laid out marketing materials, popup ads, press releases, magazine articles, technical materials and external newsletters (ConsumerCompass, weekly e-mail newsletter with a circulation of more than 770,000; and MortgageMinute, biweekly e-mail newsletter with a circulation of more than 22,000). Researched and developed new marketing objectives and value-add services, including distance-learning seminars and online interactive seminars. Interfaced with national, local and trade press. Managed corporate Worldwide Web sites (www.cfdebt.com, www.aaafaircredit.org, www.debtfreeforlife.com). Designed logos and graphics. Oversaw development of corporate multimedia marketing presentations. Developed Morgan Bay Management Style Guide of standards for all corporate communication for all four companies.
 

You are welcome to see what Kilpack Enterprises has accomplished to determine if that experience and expertise is a good fit for you in your professional endeavors.  To request additional information about availability, contact Kilpack Enterprises.

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Kilpack Enterprises • P.O. Box 1418 • West Jordan, UT 84084